Google Analytics (GA4) Integration

Google has announced that it will be sunsetting Universal Analytics and on July 1, 2023, standard Universal Analytics properties will stop processing new hits. This means that if you are currently using Universal Analytics for your website, you will need to switch to Google Analytics 4 (GA4) in order to continue tracking and analyzing your website’s data.

GA4 is the latest version of Google Analytics and offers a number of new and improved features that are not available in Universal Analytics. Here’s some reasons to start using GA4.

  1. Improved Data Collection: GA4 offers more granular and accurate data collection capabilities, allowing you to better understand user behavior on your website.
  2. Enhanced User-ID Tracking: GA4’s User-ID tracking feature allows you to better track and analyze user behavior across devices and platforms.
  3. Increased Data Security: GA4 offers enhanced data security features, such as data deletion and retention controls, to help protect your data.
  4. Better Integration with Other Tools: GA4 offers improved integration with other Google tools, such as Google Ads and BigQuery, to provide more actionable insights.
  1. Improved Event Tracking: GA4 allows you to set up custom events, giving you more flexibility in how you track user behavior on your website.
  2. Better Analysis of App Usage: GA4 offers enhanced support for tracking app usage, including the ability to track in-app events and user engagement.
  3. More Powerful Analysis Capabilities: GA4’s new Analysis feature allows you to perform complex analysis and data visualization tasks directly within the GA4 interface.
  4. Improved Audiences: GA4 allows you to create and analyze audiences based on custom segments, giving you more control over how you target your marketing efforts.
  1. Enhanced Cross-Device Tracking: GA4’s new Cross-Device report allows you to track user behavior across multiple devices, providing you with a more complete picture of user engagement.
  2. Better E-commerce Tracking: GA4 offers improved e-commerce tracking capabilities, allowing you to track transactions, revenue, and product-level data.
  3. Better measurement for your PWA website: GA4 natively support Progressive Web Apps which helps you get accurate measurement out of the box for those website, it’s a good way to measure the effectiveness of your PWA
  4. More Control Over Data Processing: GA4 gives you more control over how your data is processed, including the ability to control data sampling, to ensure that your data is as accurate as possible.

If you are currently using Universal Analytics and are concerned about the upcoming sunsetting, don’t worry!

We can help you to seamlessly transition to GA4 and ensure that you are able to continue tracking and analyzing your website’s data without any interruption.

We have three options for integrating GA4 into your website.

Level 1


Basic GA4 setup and integration

Implementation of core GA4 features such as page tracking and event tracking

Level 2


All features included in Level 1

Advanced analysis and reporting, including custom dimensions and metrics

Customized tracking for enhanced data collection

Level 3


All features included in Level 2

Integration with additional marketing and analytics tools (e.g. Google Ads, Google Tag Manager)

Customized dashboards and alerts

Contact us to learn more and to get started with our GA4 integration service.

We will work with you to ensure that you are getting the most out of your GA4 implementation.